Kevin Hodes, CEO of Credit Card Processing Company Swypit, Publishes New Article Discussing Whether Email Marketing to Get New Customers Is “Dead”

Frisco, TX – June 25, 2018 – Kevin Hodes, CEO of Swypit has published a new article entitled “Using Email to Get New Customers: Is Email Marketing Dead?” In the article, Hodes discusses some of the more recent facts and figures about email to determine whether it’s still a viable marketing strategy for businesses.

Business owners have long been told, “The money is in the list.” In a nutshell, this means that email marketing is one of the most valuable forms of lead conversion and customer creation, resulting in income for the business or organization.

Yet, recently, there has been a lot of talk or discussion about whether email is “dead” in terms of its effectiveness in customer acquisition, retention, and generally, ROI..

Hodes addresses (and answers) this question in the opening of his article when he says, “No. Email marketing is not dead.”

Seemingly a bold contention, he goes on to support this idea in the remainder of the piece.

First, he shares some cold, hard, facts about email. For example, checking email is the first thing that 58% of adults do in the morning. Furthermore, in the U.S., a whopping 85% of adults send or read emails.

Taking these stats into mind, Hodes also explains, “A lot of email consumers use emails to shop and find deals. At least 45% of people redeem coupons via a mobile device. A main reason email marketing isn’t dead and probably won’t be anytime soon, is because it isn’t like social media platforms that come and go.”

He goes on to detail how email was present at the start of the digital revolution and through necessity, will likely stick around and be there at the end (if such an end ever comes) as well. He explains, “Most likely, email isn’t going anywhere and will not become irrelevant any time soon. Email marketing also has the ability to evolve and that is exactly why it has stayed so relevant to consumers. You just need to make sure your strategy is evolving too.”

You can read the entire article here:

About Kevin Hodes:

For nearly two decades, Kevin Hodes’ company Swypit has taken pride in bringing honesty and integrity to the world of credit card processing.

Swypit aims to be more than just another service. Their goal is to become a trusted partner, helping to positively impact the merchant’s bottom line. In an industry rife with providers more focused on selling or leasing equipment than building relationships, Swypit is different. They ensure customers always know that they are more than just a number.

Swypit provides world-class service as well as some of the most competitive rates in the industry.  How much do their terminals cost? Nothing! The company provides merchants with credit card terminals, discounted point-of-sale and even cash advances to customers they choose to partner with… no catch.

Owner Kevin Hodes is a two-time best-selling author and the Executive Producer of, “Maximum Achievement, The Brian Tracy Story.” His expertise in the credit card processing industry is frequently sought out from all over the country and has been on NBC, ABC, CBS & FOX.  Staying active in the community and giving back is important to Mr. Hodes – he is an avid supporter of helping families of fallen soldiers with The American Fallen Soldier Project.


You may obtain further information about Frisco, Texas-based Swypit by visiting the website: or by calling: 1-877-379-9748.